2014 Predictions for Web Design
I have no data to support these claims, although I'm sure I could possibly wrangle up some sort of support with Google Trend graphs or quotes from other people. I'm just looking into my magic 8-ball and giving you these 5 predictions for web design in 2014.
- We'll design for bigger screens, not smaller. Wearable technology will slowly ramp up this year, but not as much as the rise of more smart TVs. Responsive designers will increasingly explore and talk about optimizing for the large screen since wearable tech won't be evolved enough to allow for much variation in design.
- Nitty, gritty details for UI get more hype. 2013 saw a huge increase in sites going responsive, but 2014 will see more refinement and better execution. I predict we'll see responsive design go beyond the first stage (responsive grid, images, and typography) and we'll see a sweep of Dribbble show-offs and new plugins (similar to the Flat Love Fest 2013) that make it easier to implement mobile-friendly tables, iFrames, SVG icons, transitional animations, and retina-friendly images.
- Editorial content will be increasingly art-directed. From blogs to news sites, content pages to scholary articles, more companies will invest in presenting their words in a stylized manner, beyond the simple dump of dense paragraphs. Included in this will be a new age of infographics—animated and interactive ones that extend beyond the current static image—and a more refined use of typography to add visual interest to content.
- Certain design trends will slowly die as a mobile-first mentality takes hold. Due to the crappy UX when paired with responive design, we'll see a drop in overly-fancy parallax sites, the masonry grid look of Pinterest on non-Pinteresty sites, full-width sliders on the home page, and infinite scrolling.
- Graphic designers come back. Left out in the cold as the flat aesthetic made it easier in 2013 to create good-looking designs, the old-school graphic designer will be welcomed back. Although no longer requiring overly-designed UI elements, the graphic designer will be take up the role as art director assisting in creating the assets for the new (and numerous) image-heavy sites. Good news for photographers, too, as we see more and more giant photos on websites across all industries.